Measure like Billy Beane

Two quotes to ponder: “To measure is to know,” Lord Kelvin (British mathematical physicist and engineer); and “Knowledge is power,” – Francis Bacon (first English scientist to receive a knighthood).

Casinos that create a culture of measuring, recording and analyzing their data are the ones that will thrive in today’s information revolution. However, capturing measurable information requires the right set of tools.

We’ve spent 7 years creating these necessary tools and at ICE 2014 in London this month, we presented “MI3” to our partners and clients; a strategy to assist users of CHEETEYE to measure, manage and master the vast amount of information being generated at casinos.

Just as Billy Beane’s Oakland A’s became a winning baseball team by applying analytics and new types of metrics to the game, we’re helping casinos manage their data correctly, resulting in:

Cost savings of between 10% and 15%

Drastically reduced risk in the vulnerable parts of the operations

Increased customer engagement, brand loyalty and revenue

For more information on “MI3”, visit us at the World Game Protection Conference in Vegas next week or send an email to MI3@cheeteye.com